Alright, it’s that time of year! Let’s talk about 2024. This year wasn’t just a chapter in the social media playbook; it was an event that truly left a memorable mark. From AI-powered content to short-form videos that left us reaching for tissues (or induced some belly laughs), social media stepped up its game… and so did we. At TypoDuctions, we watched healthcare facilities lean into these trends, creating stories that resonated with their audiences and reminded everyone why community matters. So, grab a cup of coffee (or a leftover holiday snack—it’s the sweet potato pie for me), and let’s take a look back at the trends that stole the show this year.

1. The Rise of Relatable Realness

This year, we said goodbye to the glossy perfection of curated content and hello to the magic of real-life moments. Healthcare facilities embraced in-the-moment looks, impromptu celebrations, and authentic stories that felt personal.

You know the posts I’m talking about—the kind where you see a staff birthday celebration, complete with lopsided party hats, and think, these are my kind of people. Turns out, everyone else felt the same.

Why it worked:

  • People connect with people, not perfection.
  • Authentic moments created conversations, not just clicks.

Did you know? Authentic content led to a 28% boost in engagement this year. And honestly, it makes sense. Who wouldn’t double-tap a blooper reel featuring a staff member struggling to hang a giant holiday wreath?

Pro tip for 2025: Show your personality! Whether it’s celebrating small wins or laughing at tiny mishaps, those genuine moments are what people remember.

2. Short-Form Video: Still the MVP

If you thought short-form video hit its peak in 2023, 2024 came through with a mic drop. Reels, TikToks, and Shorts were everywhere, and healthcare facilities found fresh ways to make them their own.

From 30-second highlights of a staff party to residents competing in wheelchair races, short videos captured the kind of emotion you can’t get from a still photo—it’s basically impossible to watch without smiling.

Why it worked:

  • Bite-sized content fits perfectly into people’s busy lives.
  • Video brings stories to life in a way static posts just can’t.

Fun fact: Short-form videos had a whopping 135% higher reach than static posts in 2024. It’s like the social media gods were screaming, give us more feel-good moments!

Pro tip for 2025: Keep it short, sweet, and packed with heart. Whether it’s a quick tour of your facility decked out for the holidays or a resident nailing a TikTok trend, these moments bring your audience closer.

3. AI Tools: Your Secret Weapon

2024 was the year we stopped side-eyeing AI and started embracing it like a long-lost friend. These new tools weren’t just about convenience—they became part of the team. Seriously, they’ve helped us nail posting times, clean up photo backgrounds in a snap, and even dig into competitor insights faster than ever before.

But here’s the thing: AI isn’t about doing the work for us—it’s about freeing up time so we can focus on what really matters. It’s like having an assistant who handles the technical stuff while we lean into creativity and connection.

Turns out, the secret weapon wasn’t about cutting corners—it was about cutting through the noise. 💡

Why we loved it:

  • It’s like having an extra set of hands on busy days.
  • Perfect for A/B testing captions, ideas, and layouts to see what clicks.

Pro tip for 2025: Think of AI as your co-pilot, not your auto-pilot. It can help with the heavy lifting and overall structure, but your unique voice is still the star of the show. Lean into that! 

4. Community-Driven Content Stole Hearts

Social media this year reminded us of its roots—connection. Facilities turned to their online communities, inviting followers to share in their celebrations, vote in fun polls, and even submit photos of their loved ones.

Posts like “Celebrating Our Staff’s Work Anniversaries” sparked conversations and tons of engagement, while simple polls like “Which holiday cookie is superior—gingerbread or sugar?” gave everyone something lighthearted to think about (and debate passionately without any hurt feelings—except for Tammy, who couldn’t let go of her claim that raisins were superior to chocolate chips, lol).

Why it mattered:

  • Community-driven content doesn’t just engage; it creates belonging.
  • It gave facilities a way to connect with families and followers on a personal level.

Did you notice? Posts that actively involved the audience saw a 60% boost in engagement compared to announcements. Why? Because people love being part of the story.

Pro tip for 2025: Let your community lead the way. Whether it’s a photo contest or a feel-good memory share, these moments are what build loyalty.

What’s Next?

If 2024 taught us anything, it’s that storytelling will always be at the heart of great marketing. But 2025? It’s already teasing some game-changing trends we can’t wait to see unfold. From interactive content that turns viewers into participants to personalization that feels like a warm hug from your favorite blanket right out of the dryer, the future of healthcare marketing is looking brighter than ever.

Here’s to another year of connecting, creating, and celebrating what makes us human. Ready to tackle 2025? Let’s make it unforgettable—together.

Want to stay ahead of the trends? Let TypoDuctions help you create your most impactful year yet. Reach out to us today!