{"id":8154,"date":"2022-12-20T10:49:32","date_gmt":"2022-12-20T15:49:32","guid":{"rendered":"https:\/\/typoductions.com\/?p=8154"},"modified":"2022-12-20T10:52:54","modified_gmt":"2022-12-20T15:52:54","slug":"the-top-ten-ways-your-online-presence-is-hurting-admissions-part-2","status":"publish","type":"post","link":"https:\/\/typoductions.com\/the-top-ten-ways-your-online-presence-is-hurting-admissions-part-2\/","title":{"rendered":"The Top Ten Ways Your Online Presence is Hurting Admissions (Part 2)"},"content":{"rendered":"\n<p>Yes, there are even more ways your online presence can hurt admissions\u2026 just when you thought you had enough work cut out for you!&nbsp;<br><br>In Part 1 of this series, we discussed the first three of ten reasons why your online presence may be hurting your census. To recap briefly, we analyzed the impacts of not posting on social media, boring and unappealing pages and negative comments. All these and more can be a massive turnoff for potential residents and patients. You can get all the details on these critical missteps in <a href=\"https:\/\/typoductions.com\/the-top-ten-ways-your-online-presence-is-hurting-admissions-part-1\/\">The Top Ten Ways Your Online Presence is Hurting Admissions (Part 1)<\/a> &#8211; go ahead, read that first!<\/p>\n\n\n\n<p>All caught up? Great, onwards and upwards! Here\u2019s part 2 of the series, where we\u2019ll discuss the next of the top ten reasons you\u2019re literally pushing business away through your online presence.&nbsp;<br><br>Remember &#8211; <a href=\"https:\/\/typoductions.com\">TypoDuctions<\/a>, the premier creative digital marketing agency in the healthcare marketing space, can help turn this sinking ship around, so be sure to <a href=\"https:\/\/typoductions.com\/contact\/\">give us a call<\/a> if at any point while reading this piece you begin to get overwhelmed. It\u2019s never too late to improve your online presence \u2013 and the best day to start is today!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/ZjbfGWybDvZnTrxEC-Lx8YMOQwUx_4f1omwybmPIWvXzEMLVcn_SYGl1VrhzrijugSyXDTjeIJoC0Cu9svIC8s22Fk-cyJNFB2mNIFzopY0kofv9ze0Wp3ufzC6gNvCxKpKwbq1F6EYETxiuAVdoeqFSHEp_z-YI3nhrqrk6xlRUW0ov9sXPFlz0NKiU4w\" alt=\"\" width=\"350\" height=\"223\"\/><figcaption class=\"wp-element-caption\"><strong><em>Don\u2019t panic! We\u2019re here to help!<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n<ul>\n<li>Negative reviews on Google, Facebook, Caring.com<\/li>\n\n\n\n<li>Your Google star rating is low&nbsp;<\/li>\n\n\n\n<li>Your Google My Business isn\u2019t optimized<\/li>\n\n\n\n<li>&nbsp;Unanswered questions, comments, Google reviews&nbsp;&nbsp;<\/li>\n\n\n\n<li>Contact info (or any info) on website is wrong<\/li>\n\n\n\n<li>Contact info is hard to find&nbsp;<\/li>\n\n\n\n<li>Your website is dry and unappealing<\/li>\n<\/ul>\n\n\n\n<p><br><strong>Negative Reviews on Google, Facebook, Caring.com<\/strong>\u00a0<\/p>\n\n\n\n<p>We\u2019ve all read a particularly nasty review on the Internet many a time. Often, we\u2019re grateful to the writer for steering us from a bad purchase or experience. But imagine if YOU were the business owner &#8211; that\u2019s NOT a great feeling, especially when you didn\u2019t even know someone was disgruntled! Unfortunately, many of those reading this blog will be nodding their heads in recognition. In the Skilled Nursing space, negative reviews are an unfortunate reality and inevitability. Negative reviews on social media platforms, caring.com, aplaceformom.com, and especially Google are toxic to your online image.&nbsp;<br><br>So what to do about it? First of all: NEVER ignore it. It will not be magically removed by the Google fairies. It will not go away on its own. Always respond, and attempt to have the review removed. If you\u2019re not sure how to do that, <a href=\"mailto:jonah@typoductions.com\">reach out to our team today<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/8wm5pdDGrzXte-e0djEiQO4xlTI-e492on1zJsT_tPnb6gEX_K-VfJzVQPm-0mg7WYgxJ6HxjIsnoVgqaLAhOr1Cn9Hyc21KxIjWFqUhrNi14kH13ktrVKgoprijx3NtW9V38Cte33yYqnqV72OVypBY3qBTsZ1eaiuqnWRR3-7V1RiIi1oCuZqON1J4mg\" alt=\"\" width=\"350\"\/><figcaption class=\"wp-element-caption\"><strong><em>Don\u2019t do this. Never do this.<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Your Google Star Rating is low&nbsp;<\/strong><\/p>\n\n\n\n<p>Speaking of negativity on Google, your Google Star Rating is one of the keys to the kingdom of admissions. It seems so unfair that the entire worth of your dedicated staff, thousands of dollars in renovations, and lovely resident body can be whittled down to one little digit, but that\u2019s tough reality in the eyes of the Internet researcher. So what to do? You need to do some online reputation management.&nbsp;<\/p>\n\n\n\n<p>Firstly, address your negative reviews. See above.&nbsp;<br><br>Secondly, it\u2019s time to pump that page with positivity! Encourage your staff, residents, and their families to share their positive experiences in a Google review. Avoid \u201cpolitely\u201d forcing those parties to share their thoughts &#8211; it may backfire and result in an even lower star rating. TypoDuctions offers our clients several unique strategies on how to bump that star rating up. We can discuss your options with you today in a<a href=\"https:\/\/typoductions.com\/contact\/\"> short phone call<\/a>!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/4TLiySraO-OJl0h31GNuZutBa0kqHYdzkkr_f02tyIFOiq3WfPDhF67EdfW0wtKBcfMnbqdm14u86NkfKO--ofBO84pNTOctB5rmUZGnVs0DZMnTdlGGKv2N0WNP18KRU4Tp6XZiqFk4UwyWYy85h10XIMtAOqy2sEXqq6WYYUMqSCh8ZXuWHIENynIhnw\" alt=\"\" width=\"500\"\/><figcaption class=\"wp-element-caption\"><strong><em>Us @ all your haters.<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Your Google My Business page isn\u2019t optimized.&nbsp;<\/strong><\/p>\n\n\n\n<p>The pictures are dull and unappealing. The questions are unanswered. The website link is wrong and the reviews are abysmal. Let me ask: are you running to bring your ailing mom to this facility? If the answer is yes, there\u2019s a revenge plot brewing. Cleaning up your Google My Business page is a simple way to capture eyes and hearts.&nbsp;<\/p>\n\n\n\n<p>You may be scoffing &#8211; we don\u2019t even HAVE a Google Results page, silly author!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/0-_miu2bJtHDmEPJ_eqCbeG_zYMcAO40UEAAkxF14svy7EnmRu_aeW3UH5aTGZL7zp6SgWsivuS4IyIuG5YquZRSxjvM-z4kJUvXXyjQ8dyiN4Zq0GIIVCKqo1fQJQLst00Y8rM5h6XuTop0Hyre_9AaQE-Pwg0uSjuYjYPikeYgdnoJtpP-RA9dAn867g\" alt=\"\" width=\"500\"\/><figcaption class=\"wp-element-caption\"><strong><em>The truth will set you free!<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n<p>Don\u2019t know how to break this to you &#8211; but you can have a Google Results page even if you didn\u2019t make one. And it can be hurting admissions every minute of every day unless you gain access and make it right. Not sure how to do that? TypoDuctions can help!&nbsp;<\/p>\n\n\n\n<p><strong>Unanswered questions, comments, Google reviews<\/strong>&nbsp;<\/p>\n\n\n\n<p>Let\u2019s dive deeper into this point &#8211; why is it so bad to have unresponded-to reviews, unanswered questions on Google, and unaddressed comments on social media? The answer is simple: it shows a lack of appreciation for your community. It\u2019s so hard to get engagement of any kind online. By not responding to their interactions with your brand, you\u2019re subconsciously rejecting them and making them appear irrelevant to your brand. NO ONE likes to feel like they don\u2019t matter, especially when they\u2019re already in the vulnerable position of searching for long- or short-term care.&nbsp;<\/p>\n\n\n\n<p>Respond to those reviews, even if they\u2019re terrible. Answer people\u2019s questions, even if they seem silly and you\u2019ve answered their question a million times on your website. And interact with your commenters &#8211; they\u2019re the ones boosting your social media presence!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/AZhmyL5dwkDuZubkoTGVGvRTLneSpFURXkrkHktt8RxonSKZpo93mFxGsxv5YAIjJaHD6akKcY9cZA14HfyykIbUFcu6A_e-FazbfDY__kpQQvvrSryssGrU934hLFNv0MWEZyfaz5Yg0Cs9zUu_P5t7993Q2XRh-3H06IwIsr2k9yXARdpNc0Au-LLgdA\" alt=\"\" width=\"500\"\/><figcaption class=\"wp-element-caption\"><strong><em>Show them you care!<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Contact info on the website is wrong <\/strong>&nbsp;<\/p>\n\n\n\n<p>Picture this: You\u2019re starving. You decide to order a pizza. You Google \u201cPizza Hut near mw\u201d &#8211; yes, we know you mistyped in your ravenous haze &#8211; and a Google listing comes up. You call the number and &#8211; huh? &#8211; you get a dial tone. The number is disconnected. You grow unnecessarily furious. How DARE the Pizza Hut give me the wrong number! You proceed to call the other local pizza shop and Pizza Hut loses a customer.&nbsp;<\/p>\n\n\n\n<p>Apply that same scenario to a potential resident or their loved one calling on their behalf. Forget losing a customer &#8211; you\u2019ll inadvertently incite their wrath against your facility. Making sure your contact info &#8211; phone, email address, physical address &#8211;&nbsp; is correct across the internet at every touchpoint is critical to taking a potential resident, and those helping them make a decision, through your pipeline. They can\u2019t \u201clearn more\u201d if you don\u2019t give them the tools to get their questions answered.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/pQS3qF2OL5uFzbp6Dczs_PEp8CAaTkuBSR8TTA9zcjTvH9SaPM-_CPE0OE_amPFLrrHYOxXeFs69a63_ZGefxf_BLHX4GHtnTjYQRDPnSnePNei6LqUZ7LVHYL-12-eLBoENJheTQZGVXcHAxK878_dPVbUKObZaWhWoga7KVsQ8MtOiNP9bfSfgHMgM8A\" alt=\"\" width=\"350\"\/><figcaption class=\"wp-element-caption\"><strong><em>Get that contact info right!<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Contact info is hard to find&nbsp;<\/strong><\/p>\n\n\n\n<p>And on that note, make sure it\u2019s simple for potential residents and their loved ones to contact you. You don\u2019t want them searching high and low for a simple phone number &#8211; a mistake we\u2019ve seen many SNFs make. We recommend having your best contact phone number for the admissions department displayed prominently on both the top and bottom of your website, as well as on every page.&nbsp;<\/p>\n\n\n\n<p>If you choose to offer a \u201cContact Us\u201d form, make sure it\u2019s short enough to not scare people away, while still gathering enough information for your admissions team to assess the potentials\u2019 needs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/iyP_7aJIpb4F85zGTjCa1No2nSsG4Ug0JP1i9x5xGuYZs1wmJHGRRm_jfnQ2sDz7Nt89hrZkLV5iKKlE7NGCF93PxX3u_pZLgJz-wp-SbYGvgSx5jeiobkrp7YJ4bBRzGQL7CtU1buIo98ppUhlSSr8Ayvcvt0qd4sNt_1kXfuNrz-Rx_rqP82ylq984YA\" alt=\"\" width=\"500\"\/><figcaption class=\"wp-element-caption\"><strong><em>Where\u2019s the contact info at??<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n<p><strong>Your website is dry and unappealing&nbsp;<\/strong><\/p>\n\n\n\n<p>We\u2019ve made it to the final way your online presence could be hurting admissions. It\u2019s time to talk about your website. Whether you\u2019ve never updated it in years and it\u2019s collecting dust, or you just dropped 10-grand-plus on upgrading it and it can now file your taxes for you, your website is truly a digital storefront for all the world to see. It\u2019s CRITICAL to make sure your website hits these three key goals:&nbsp;<\/p>\n\n\n\n<ol>\n<li>It\u2019s informative&nbsp;<\/li>\n\n\n\n<li>It\u2019s easy to read and navigate&nbsp;<\/li>\n\n\n\n<li>It\u2019s easy on the eyes&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>If you can\u2019t confidently say your website hits those three targets, it\u2019s time to make a change. Are the photos drab and somewhat depressing? Does the site contain a ton of buzzwords like \u201cbetter outcomes\u201d and \u201cpersonalized care\u201d but doesn\u2019t list your actual services? Is it block after block of text that even you wouldn\u2019t bother to sift through? Asking these questions means you\u2019re one step closer to having an optimized website that acts as a tool to reel clients in, vs. pushing them away.&nbsp;<br>Speaking of websites &#8211; the <a href=\"https:\/\/typoductions.com\/websites\/\">TypoDuctions website team<\/a> helps conceptualize, create, and upkeep gorgeous sites that reel in potential residents while boosting your SEO. <a href=\"https:\/\/typoductions.com\/contact\/\">Contact us today<\/a> to learn more about this service!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/KZLF2AlJd9UOhzPL-xWqa9S20IrTW0s2Q_bX5XZqdKjyr131Qn9xbymhi_uTzNc8V3h7Io7FUVeuXeEPig2TIvj5MfPaN0wkEBp6serZ33sWTQss_8awcgUYMdlEcNVdfEZjmtoiI30POy3zffGs_NuuZVYGHnxBGtvAM7S2WEu5Jio2V4LWD4KjXw2dMQ\" alt=\"\" width=\"500\"\/><figcaption class=\"wp-element-caption\"><strong><em>^ Your website when we\u2019ve finished with it ^<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n<p>With that, we\u2019ve reached the end of this series. Congrats on finishing a crash course in online reputation management 101! We hope you gained some solid takeaways on how to improve your online presence and thereby boost your admissions. It\u2019s a competitive field we\u2019re in, so taking every step to ensure you\u2019re not pushing any potential residents away is crucial to the success of your enterprise.&nbsp;<br><br>Your friendly neighborhood digital marketing experts,<a href=\"https:\/\/typoductions.com\"> TypoDuctions<\/a>, are on-call and excited to help you tackle any of the challenges listed above &#8211; just reach out to <a href=\"mailto:jonah@typoductions.com\">jonah@typoductions.com<\/a> and say \u201cHowdy!\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/2yXqVx79bzMaMyQ5EhtmJYkjKbM30qPWnT1eC2VecOwc2_zKtVE84WkOnft1sPDN4_Qj3EMMIlPmrIPrs5iGT6zVVpGXKVRLBmsEDjnETGW87mG3Bjm2d0TyUB0FiJ3JkRKtF8kmDrQ4UMnr7dbyibbXyvmpLrHtlCCnnZF5ZvQwkkFf7oevGrV91JUwtg\" alt=\"\" width=\"500\"\/><figcaption class=\"wp-element-caption\"><strong><em>We believe in you!<\/em><\/strong><\/figcaption><\/figure><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yes, there are even more ways your online presence can hurt admissions\u2026 just when you thought you had enough work cut out for you!&nbsp; In Part 1 of this series, we discussed the first three of ten reasons why your online presence may be hurting your census. To recap briefly, we analyzed the impacts of [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/typoductions.com\/wp-json\/wp\/v2\/posts\/8154"}],"collection":[{"href":"https:\/\/typoductions.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/typoductions.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/typoductions.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/typoductions.com\/wp-json\/wp\/v2\/comments?post=8154"}],"version-history":[{"count":2,"href":"https:\/\/typoductions.com\/wp-json\/wp\/v2\/posts\/8154\/revisions"}],"predecessor-version":[{"id":8156,"href":"https:\/\/typoductions.com\/wp-json\/wp\/v2\/posts\/8154\/revisions\/8156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/typoductions.com\/wp-json\/wp\/v2\/media\/8157"}],"wp:attachment":[{"href":"https:\/\/typoductions.com\/wp-json\/wp\/v2\/media?parent=8154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/typoductions.com\/wp-json\/wp\/v2\/categories?post=8154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/typoductions.com\/wp-json\/wp\/v2\/tags?post=8154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}