{"id":8174,"date":"2023-02-22T15:52:29","date_gmt":"2023-02-22T20:52:29","guid":{"rendered":"https:\/\/typoductions.com\/?p=8174"},"modified":"2023-02-23T10:24:42","modified_gmt":"2023-02-23T15:24:42","slug":"a-google-star-is-born","status":"publish","type":"post","link":"https:\/\/typoductions.com\/a-google-star-is-born\/","title":{"rendered":"A (Google) Star is Born!"},"content":{"rendered":"\n

When a potential resident sees a meager 1.2 star rating\u2026 \u201cThey\u2019ll always remember you that way.\u201d Ready to take control of your \u201cshallow\u201d rating and make it sing?! <\/p>\n\n\n\n

Your Google Star Rating is often the first thing potential residents see when they discover your facility online. Many SNF operators don\u2019t give even a moment\u2019s thought to the \u201conline front door\u201d of their facility. Now, if you\u2019re reading this, it\u2019s very likely you\u2019re NOT one of those operators and are actually acutely aware of your facility\u2019s rating, for better or worse. Sure, you know that number is important, but do you know HOW critical to your success it truly is? Or, if you find yourself in the unfortunate position of a low score \u2014 do you know how to fix it? <\/p>\n\n\n\n

Skilled nursing facility online reputation management is crucial <\/strong>for any facility looking to boost their census and increase their profitability. In the case of a skilled nursing facility, online reviews can make or break a business, and Google star ratings play a significant role in that. Join us as we take a closer look at what Google star ratings represent for a skilled nursing facility, why they are so pivotal to your census goals, and what steps you can take to improve them.<\/p>\n\n\n\n

What Do Google Star Ratings Represent for Skilled Nursing Facilities?<\/strong><\/h4>\n\n\n\n

Google star ratings represent the average score a skilled nursing facility has received from patients who have left a review on Google. These reviews can be positive, negative, or neutral, and the star rating is an average of all reviews received. Star ratings are represented on a scale of 1 to 5, with 1 being the lowest and 5 being the highest rating a facility can receive. Google star ratings are crucial for skilled nursing facilities because they provide potential patients and their families with an immediate initial impression of the quality of care provided by the facility. A high star rating can attract new patients and generate more revenue, while a low rating can cause prospective patients to look elsewhere.<\/p>\n\n\n\n

Why Google Star Ratings are Crucial for Skilled Nursing Facilities<\/strong><\/h4>\n\n\n\n

Google star ratings are crucial for skilled nursing facilities for several reasons. As we stated above, they are a critical component of the \u201cfirst impression\u201d your facility makes with potential residents and their families. <\/p>\n\n\n\n

Google star ratings can also  impact search engine rankings. Google takes into account the quality and quantity of reviews a skilled nursing facility has received when determining search rankings. This means that facilities with higher star ratings and more reviews are more likely to rank higher in search results, making it easier for prospective patients and their families to find your facility. <\/p>\n\n\n\n

For example, if a potential resident searched for \u201cnursing home near Schenectady NY\u201d or \u201cnear me\u201d, Google will place the skilled nursing facilities with the higher Google Star ratings HIGHER in the search results page than those with lower ratings. It doesn\u2019t matter if your facility is closer to the \u201csearcher\u201d, has a better DON, or even if it\u2019s newly renovated \u2013 if your star rating is lower, you\u2019re getting ranked lower.<\/p>\n\n\n\n

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(See how the higher star rated facilities are listed first under \u201cPlaces?\u201d)<\/em><\/strong><\/p>\n\n\n\n

Google star ratings can help skilled nursing facilities identify areas for improvement in their care and customer service. By monitoring their ratings and reviews, facilities can quickly identify areas where they may be falling short and make improvements to ensure that patients and their families have a positive experience. If every negative review you receive mentions a specific employee, a terrible odor, or an unpleasant customer service experience, you now know exactly what you need to address to help improve your customer experience. <\/p>\n\n\n\n

How to Boost Your Skilled Nursing Facility’s Google Star Rating<\/strong><\/h4>\n\n\n\n

Improving your skilled nursing facility’s Google star ratings can be challenging, but it’s essential to put your best foot forward. Here are a few ways to boost your facility’s Google star rating:<\/p>\n\n\n\n

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  1. Encourage patients and their families to leave reviews: The more reviews a skilled nursing facility has, the more accurate the star rating will be. Encourage patients and their families to leave reviews by sending follow-up emails or providing a link to your facility’s Google My Business page on your website. TypoDuctions provides an incredible microsite to our clients called \u201cRevYouMePlease\u201d – this page directs positive reviews straight to Google, and negative reviews get sent to your private inbox, not the theater of public opinion on the Internet. Additionally, the TypoDuctions digital check-in kiosk<\/a> has helped facilities generate hundreds of reviews.\u00a0<\/li>\n\n\n\n
  2. Respond to reviews: Responding to reviews, particularly negative ones, shows that you care about your patients and are willing to address their concerns. It also demonstrates to prospective patients and their families that you take their feedback seriously and are willing to go above and beyond to provide excellent care. If you are unsure of the appropriate response that will not only frame you in the best light, but not violate any HIPPA laws, schedule a call with a TypoDuctions online reputation specialist<\/a> today via info@typoductions.com<\/a>!\u00a0<\/li>\n\n\n\n
  3. Provide high-quality care and excellent customer service: One of the best ways to boost your skilled nursing facility’s Google star ratings is to provide exceptional care and customer service. This means going the extra mile to ensure that patients and their families are satisfied with their experience. Happy patients are more likely to leave positive reviews and recommend your facility to others. Easier said than done, huh? <\/li>\n\n\n\n
  4. Monitor your ratings: Keep an eye on your skilled nursing facility’s Google star ratings and reviews. This will allow you to quickly address any negative reviews and identify any issues that may be causing patients and their families to leave negative feedback. TypoDuctions offers a full scale online reputation monitoring service<\/a>, so as soon as any feedback is posted online, whether positive or negative, you will be informed and the review will be handled in the most appropriate and strategic manner.<\/li>\n<\/ol>\n\n\n\n

    Let\u2019s Recap! <\/strong><\/h4>\n\n\n\n