The Secret to Staffing: How to find CNAs, RNs, and LPNs

The long-term-care industry has been hit hard. In the wake of the COVID-19 pandemic, 98% of skilled nursing facilities in the United States are understaffed.

Understaffing has a direct impact on the safety and well-being of your residents. If your staff is stretched thin or you find yourself dealing with constant turnover, the nationwide staffing crisis is at the forefront of your mind.

As the premier solution for digital marketing in healthcare, TypoDuctions is passionate about overcoming the impossible to keep you compliant with staffing requirements.

What’s the secret to getting (and staying!) staffed? We’ve partnered with the industry’s greatest minds to develop a holistic approach; it’s been proven to be effective across the nation.

Here’s our top three tips to reinvigorate your staff with top-quality, retainable hires.

Step One: Renew Your Reputation

In today’s digital age, consumers and applicants form all their opinions online. Whether it’s where to go to dinner or where to invest in their future, people are looking to Google and other review platforms to make informed decisions.

What does your online presence say about you as an employer? 

Does your facility appear to be a good place to work? If your facility has negative reviews online, your reputation is getting in the way of getting fully staffed.

TypoDuctions employs a team of professionals to ensure your online reputation attracts the applicants you want and need. On platforms like Facebook, Google and, we’ll tactfully respond to negative reviews or remove them entirely to improve your overall star rating.

When applicants take to the web to research your company, they should see a positive work environment, a sense of community, and a place they can’t wait to work for.

On social media platforms, we help portray a positive work culture with employee spotlights, and we’ll also highlight community events to promote your company’s values and vision. Let people know that you care about your staff and that they’ll be joining a family of dedicated healthcare professionals.

Step Two: Get The Exposure

Your facility is a family, and you want applicants to know that! To capture the culture, benefits, growth, and unique opportunities your company has to offer, you need a creative way to do it. A high-impact recruitment video is a powerful solution.


They’re engaging. It is estimated that the average person will spend 100 minutes every day watching online videos in 2021. The consumption of online video is growing every day, and it is arguably the best tool for capturing the hearts of social media users (i.e., Everyone).

They’re shareable. A video communicates all the information your potential applicant needs in one short, digestible piece of media. Referrals are a powerful recruitment tool, and your staff won’t be able to resist sharing their film debut with all their friends. Tapping that share button will increase your reach and engagement beyond a boring job description and spread the word like wildfire about your facility’s opportunities.

They’re easy. TypoDuctions specializes in creating recruitment videos for facilities just like yours. Our team will walk you through the entire production process from start to finish. No headaches — just a whole lot of fun!

Step Three: Don’t Do It Alone 

The healthcare staffing crisis is out. DRIFT is in.

With a squeaky-clean online presence, you’re ready to open the floodgates to applicants. That’s why we’ve partnered with the industry’s leader in frontline staff recruitment. The alternative to staffing, DRIFT’s recruitment strategy offers a brand new approach to finding you direct hires. (So, you can say hello to qualified CNAs, RNs, and LPNs right away.)

Rising to the challenge to solve the nationwide staffing shortage, the innovative DRIFT method goes beyond what your HR team can handle alone. If you’re looking to stop wasting time and start seeing results, DRIFT is the solution you’ve been waiting for.

One flat monthly fee will get you: 

  • A passionate team of recruitment professionals.
  • Powerful digital marketing experts with access to enterprise-level tools.
    Discover hard-to-reach candidates with geo-targeting and creative campaigns. 
  • A dedicated account manager to ensure a steady stream of qualified CNAs, LPNs, and RNs.
  • Thorough pre-screening saves your HR staff time and resources. DRIFT integrates seamlessly with your team with easy-to-use scheduling and candidate-tracking tools.
  • Robust and relentless automation allows us to personally follow up on every successful interview until you’re fully staffed.
  • Data-driven results. We’ll identify any unique obstacles and leverage this data alongside our proven methods to increase your hiring success.

You’ll never pay per hire — just one flat monthly fee and unlimited hiring opportunities. DRIFT has cracked the code to get your facility fully staffed with nurses. What are you waiting for?

The staffing crisis is complicated, but we’ve made it simple to get back on top. If you need help with your online reputation, social media presence, or an exciting recruitment video, contact Jonah (CMO, TypoDuctions) at to learn more about TypoDuctions’ top-notch services.

Need applicants now? Reach out to Theresa Hill (Dir. of Business Development, DRIFT) at for CNAs, RNs, and LPNs today.