Help! I need so much external validation from strangers on the internet!
Have you been tying your self-worth (and your business value) to your follower count? Don’t worry — you and everyone else trying to “make it” on social media has felt that way at some point.
What’s so powerful about social media is that it gives you the ability to connect with your target audience, promote your brand, and reach a wider audience than ever before. But it can be difficult to know which metrics to focus on when measuring the success of your social media marketing efforts. While having a large number of followers is certainly a good thing, it is not the only metric that matters. In fact, reach is often a more important metric than follower count.
What is reach?
Reach, in simple terms, refers to the number of people who see your post. It is a measure of the visibility and impact your posts have. When you post on social media, you want your content to be seen by as many people as possible. This is because the more people who see your post, the more likely they are to engage with it, share it, and become a part of your target audience. Reach is an important metric to focus on because it measures the effectiveness of your social media marketing efforts.
Why is reach more important than follower count?
While having a large number of followers is certainly a nice perk, it does not necessarily mean that your posts are reaching a large number of people. In fact, it is possible for a post to reach more people than you have followers. This is because social media algorithms often determine the reach of your posts based on engagement and other factors, rather than just the number of followers you have. This means that even if you have a small number of followers, your posts can still reach a large number of people if they are engaging and relevant to your target audience.
Follower count is simply the number of people who follow your account. It is a measure of the size of your audience, but it does not necessarily reflect the reach of your posts. For example, if you have 10,000 followers, but only 1,000 of them see your post, your reach is only 1,000. This is why reach is a more important metric than follower count. By focusing on reach, you can ensure that your posts are reaching the maximum number of people, and you can make the most of your social media marketing efforts.
How do I increase my reach?
There are a number of things you can do to increase the reach of your posts on social media. Here are some strategies we employ to help boost the reach of our clients’ posts.
Post Engaging Content:
To increase the reach of your posts, it is important to post engaging content that resonates with your target audience. This can include videos, images, infographics, and other types of content that are relevant and interesting to your audience. Your content should be visually appealing, provide value to your audience, and be shareable. When you post content that is interesting and valuable, people are more likely to engage with it, share it with others, and help to increase its reach. Additionally, social media algorithms often favor posts with high engagement rates, so by posting engaging content, you can improve the visibility of your posts and reach a larger audience. Understanding the type of content that resonates with your target audience on each platform is key to maximizing reach and engagement. Send Jonah a message on LinkedIn to learn more about those strategies!
Hashtags can help increase the visibility of your posts on social media. When you use relevant hashtags, your posts can be seen by people who are searching for that particular topic. This can help increase your reach and connect you with a wider audience. Hashtags are essentially keywords or phrases that categorize your content and make it more discoverable to people who may not be following you. The more relevant and popular the hashtags you use, the more likely your posts are to be seen by a wider audience.
It’s important to use the right number of hashtags as well. Using too few hashtags can limit your reach, while using too many can appear spammy and decrease engagement.
When choosing hashtags, consider the audience you want to reach and the type of content you are posting. Do some research to find popular hashtags in your industry or niche, and experiment with different combinations to see what works best for your brand. Utilizing hashtags properly in your social media strategy is a simple and effective way to increase the visibility of your posts and reach a wider audience.
To keep your audience engaged and interested, it is important to post regularly on social media. Consistency is key! This will help you maintain a strong presence on social media and increase the reach of your posts. Regular posting helps to keep your brand top of mind for your followers, and it also shows that you are active and engaged with your audience.
However, keep in mind that when it comes to social media, quality is just as important as quantity. It is better to post fewer high-quality posts than to post multiple low-quality posts. At TypoDuctions, we focus on creating engaging, high-quality content that adds value to your audience and encourages them to engage with your posts. This will help you build a loyal following and increase the reach of your posts.
Posting regularly and consistently on social media is essential for building a strong presence, engaging with your audience, and increasing the reach of your posts. If you’re unsure how often you should be posting, or you’re unable to generate enough content on your own to post consistently, please reach out to our team today — we can help!
So let’s recap: reach is a more important metric than follower count when it comes to social media posts. By focusing on reach, you can ensure that your posts are reaching the maximum number of people and that your social media marketing efforts are effective. Through implementing the strategies outlined above, you can increase the reach of your posts and build a strong and engaged audience on social media.
Feeling lost, confused, or just plain skeptical? We’d love to discuss your personal social media goals for your facility or business! Reach out to firstname.lastname@example.org to learn more about how TypoDuctions can help increase the reach of your posts through time-tested strategies and exceptional content.
- “The Beginners Guide to Social Media Metrics” by Hootsuite
- “The most important social media metrics to track.” by Sprout Social
- “7 Tips to Increase Your Organic Reach on Social Media” by Bos Digital