Lights, Camera, ROI! Why Video is Revolutionizing Healthcare Marketing

Hi… is this thing on? 

We have a public service announcement. 

If you are not currently utilizing video to promote your skilled nursing facility, rehab, ALF, or honestly, any business, you are chasing away potential residents with a big stick. 

Thank you. That is all. 

Nah, we’re just kidding. That’s definitely not all. The future is video. Anyone with a basic understanding of social media and marketing understands that video, both in long and short-form, is now a necessity in order to keep up with your competitors. 

Why take our word for it? 

When you hear TypoDuctions, you think video. We have carved an exclusive niche in the Skilled Nursing video revolution because not only did we do it first, we do it best. With a passion for breathing life and fun into a dry, somber industry, the TypoDuctions video team has perfected the art of producing high-quality productions that make potential residents and their families look twice.

Video marketing is an important tool for skilled nursing facilities to reach and engage with potential residents, their families, and healthcare professionals. With the rise of digital media and the proliferation of smartphones and other devices, videos have become a popular and effective way to share information and tell a story. 

Here’s why your facility needs to start utilizing video marketing ASAP, and why all the cool SNFs are doing it. 

Video attracts and engages audiences. 

Videos are an attention-grabbing medium that can hold people’s interest and keep them engaged. Through video, skilled nursing facilities can showcase their facilities, services, and staff in a visually appealing way that is more likely to capture the attention of potential residents, their families, and healthcare professionals. In addition to attracting and engaging audiences, video marketing can also help skilled nursing facilities differentiate themselves from their competitors. 

With so many options available, it can be challenging for potential residents and their families to choose the right skilled nursing facility. By using video marketing, skilled nursing facilities can showcase their unique features, services, and amenities in a way that sets them apart. For example, they can highlight their specialized rehabilitation programs, comfortable and welcoming living spaces, or top-rated dining options. By highlighting these key differentiators, skilled nursing facilities can make a stronger case for why they are the best choice for potential residents and their families. Videos showcase the real faces of those who make your facility so great–the staff and residents! That human component is a massive differentiator. 

This video we created for the Sentinel of Rockland was a smash hit with the facility, residents, and their families. It really helps this ALF stand out from the competition by highlighting their sense of humor and the fun vibe of the facility. Watch it HERE!

Video builds trust and credibility.

Videos allow skilled nursing facilities to put a human face to their brand and show their commitment to quality care. By sharing stories and testimonials from residents and staff, skilled nursing facilities can build trust and credibility with their audience. By sharing visual stories and testimonials from residents and staff, skilled nursing facilities can demonstrate the positive impact they have on the lives of those who live and work there. These videos can also highlight the various programs and services that the facility offers, such as rehabilitation, hospice care, and long-term care, and how they meet the unique needs of each resident. 

By showcasing the compassionate and personalized care that they provide, skilled nursing facilities can demonstrate their dedication to the well-being of their residents and nourish that trust with potential residents and their families.

Watch this video we created for Allegria at the Oaks. It highlights so many of the incredible features the facility offers while building trust by introducing you to the staff and showing you around the place like you’re an old friend: Allegria at the Oaks.

Video increases visibility.

Video marketing can help skilled nursing facilities increase their visibility online and reach a wider audience. When people search for information about skilled nursing facilities, videos are more likely to appear in search results, increasing the chances that people will find and watch them. When you optimize your video for search visibility, such as ensuring the YouTube keywords are high-ranking in your industry, you can garner so much additional traction. Visibility also increases because videos are more sharable on social media, which we’ll cover in more detail below. 

Visibility is also critical when evaluating your hiring strategy. The healthcare staffing crisis has affected more than bottom lines; it’s affected the level of care residents receive. We created this amazing hiring video for Accolade Healthcare, highlighting the benefits of working with them while increasing their visibility to potential hires. Watch it HERE!

Videos improve website performance.

Videos can improve the user experience on a website and increase the time people spend on it. This can help skilled nursing facilities rank higher in search results and attract more visitors to their website. How does this happen? 

Videos can help keep people stay on the website longer, which can increase the chances that they will take action, such as filling out a contact form or requesting a tour. This can lead to an increase in leads and conversions for the facility. Videos can also improve the overall user experience on the website, which can lead to higher engagement and a lower bounce rate. When people have a positive experience on a website, they are more likely to return and recommend it to others. This can help skilled nursing facilities build a strong online presence and attract more visitors to their website. 

Finally, videos can also improve the search engine optimization (SEO) of a website, which can help it rank higher in search results. When videos are optimized for search engines, they are more likely to appear in search results and attract more traffic to the website. 

If you’re unsure if you’re setting your website up for success, learn about our web development and management services! We can help ensure your website traffic is sticking around 🙂 
The video we created for Monument Rehab is front and center on their website, drawing you in and keeping you there! Watch the video here.

Video increases conversions. 

Video is a powerful tool that can act as the tipping point in converting a casual viewer into a resident. Firstly, videos can address common questions that potential residents and their families may have in an engaging, visual manner. For example, in our sample video below, potential residents are informed about the food options at the facility, whether or not they can bring their pets, and what activities they can enjoy at the facility. 

We all know that the more informed we are, the more likely we are to make not just a decision, but the right one. By providing this information upfront in a personalized, warm, human way, those researching your facility can get the answers they need to feel confident in choosing you! For example: Marcia is looking for a facility for her dad, Steve. Steve is extremely jaded towards healthcare workers due to a negative experience in his past. However, after watching a sweet, heartwarming interview with a CNA at the facility they are looking into, he’s softened. The CNA talked about their passion for care and how they view the residents like family—and that was all it took to convince him that this facility was not like the other he’d endured. 

Another reason why video converts so well: optics, baby! If your facility has gorgeous common areas, but the resident rooms are undergoing renovation, your best bet is to flaunt your assets. The best way to show off a space, or a super-fun team, or incredible activities is by SHOWING, not just telling. So go ahead, brag a little with a video that presents you in your best light. 

We produced an incredible video for the magnificent Legacy at Imperial Village, a luxurious senior living community, that explored their abundant amenities and sophisticated lifestyle. This video converted well because it hit the key “FAQs” that potential residents wanted to know: What are the living quarters like? What activities can I partake in? Can I bring my dog? Watch it here—this facility is gorgeous and truly worth a watch.

Video enhances your social media presence. 

Videos are highly shareable and can help skilled nursing facilities reach a larger audience on social media platforms. By sharing videos on social media, skilled nursing facilities can showcase their grounds, services, and staff in a way that is more likely to be shared and attract new followers.

When people share videos on social media, their friends and followers are more likely to see and watch them, which can help increase their brand awareness and reach. Videos can help skilled nursing facilities engage with their audience on a deeper level and build a stronger connection with them. 

By sharing videos that showcase the daily life at the facility, the supportive relationships between residents and staff, and the meaningful activities and events that take place, skilled nursing facilities can create a sense of community and connection with their audience. This can help build loyalty and encourage people to follow and engage with the facility on social media. 

Finally, videos can also help skilled nursing facilities showcase their brand and personality in a way that is more engaging and memorable. For example, we partnered with healthcare facilities nationwide to produce these hilarious, upbeat, eye-catching music videos that really showed off the fun side of their facility. Residents and staff alike had the time of their lives jamming to the beat of their music video song choice while providing a valuable introduction to the facility’s activities, facilities, and team. Check out this toe-tapping music video we produced for Somerset Woods—“We promise that you’ll never find another” like this production!

By using creative and visually appealing videos, skilled nursing facilities can differentiate themselves from their competitors and stand out on social media. With the rise of video-centric platforms like TikTok, Instagram’s competing “Reels”, and Facebook videos – we may soon say goodbye to all photos and static content on these platforms as their algorithms continue to exclusively promote video content. 

Lights… Camera… Action! 

Video marketing is a powerful tool for skilled nursing facilities to attract and engage with potential residents, their families, and healthcare professionals. By showcasing their facilities, services, and staff in a visually appealing and trustworthy way, skilled nursing facilities can increase their visibility, improve their website performance, enhance their social media presence, and increase conversions.

Video marketing can also help skilled nursing facilities build trust and credibility by showcasing their commitment to quality care and addressing common questions and concerns. By using video marketing, you will differentiate yourself from competitors and stand out in a crowded market. 

Interested in producing an award-winning video and keeping up with the cool healthcare facilities? We can help! Our video production process is seamless, fun, and managed start-to-finish by a dedicated production team with the vision, drive, and talent to make your dream video a reality! Reach out today to